ASTHRA is a premium Ayurvedic-inspired beauty and wellness brand by Ajmal Herbaluxe, bringing the authentic power of Ayurveda into modern everyday life.

Ajmal Herbaluxe is a herbal personal-care company based in Sreemoolanagaram, Aluva, in the Ernakulam district of Kerala. ASTHRA is our brand: hair, skin and lip care rooted in time-honoured Ayurvedic botanicals, prepared for modern routines.
Our formulations blend 30 to 35 selected herbs such as Manjishta, Bhringraj, Neem, Aloe Vera, Kolarak and Saffron, prepared in nourishing bases like pure coconut oil. Every product is crafted in small batches in a GMP certified facility and labelled honestly, with clear ingredients and gentle, no-nonsense claims.
Authentic Ayurveda. Natural beauty and wellness. Traditional wisdom with modern care. Quality, purity and trust in every bottle.
Formulations rooted in classical preparations, like Kumkumadi Thailam and herbal hair oils in pure coconut oil.
Saffron, Manjishta, Bhringraj, Neem and Aloe Vera. Nature first, in every formula.
Time-honoured recipes prepared for modern routines: light textures and gentle everyday rituals.
GMP certified manufacture in Kerala, honest labels and clear ingredient lists.